Business solutions and support for the life sciences

Business solutions and support for the life sciences

The skill. The experience. The vision.

BW Consulting consists of a seasoned group of industry experts with a profound history of success across categories and brands. We offer the collective intelligence to help you navigate the entire commercialization process. Or, we can target a particular challenge, help you circumvent the barriers, and define success for your brands.

Consider us your extended team. Think of us as your partners. Talk with us to learn more.


Assess Product Capabilities

  • Evaluate Early Product Possibilities for Clinical Development and Portfolio Optimization
  • Weigh Market Landscape to Identify New Product Probabilities
  • Identify Future Market Trends, Competitive Landscape Assessments, and Future Evidence Requirements

Help Build Successful Launch Strategies

  • Help Guide Brand Development
  • Carry Out Market Research Efforts and Execute Advisory Boards
  • Provide Advice on Market Limitations and More Powerful Competitors
  • Lend Experience on Product Launch Strategy, Including Refocusing and Positioning for Ineffective Launch and Stagnant Mid-Lifecycle Products

Maximize Value and Evolve Business Models

  • Support for Overcoming Internal Obstacles and Small Business Infrastructure
  • Manage Gross to Nets
  • Analyze Launch Pricing
  • Support Payer Strategy and Engagement at the Highest Level With Executive Decision Makers
  • Provide Payer Segmentation and Contracting Strategy for Profitable Access Across All Payer Channels
  • Make Recommendations for Closed or Limited Distribution
  • Training for Field Payer Teams
  • LOE Strategy

Meet your partners

Tom McDonnell

Managing Partner

Tom’s career in life sciences commercial leadership spans more than 20 years. He has held key roles at Shire, where he was the brand lead on Vyvanse and Intuniv, and most recently served as Chief Commercial Officer at Neos Therapeutics. Tom possesses deep commercial experience in sales, marketing, and market access.

Scotty Bowman

Managing Partner

Over his 30-year career, Scotty has served in key leadership roles, most recently as SVP, US Market Access Pricing and Reimbursement with Shire. He has worked and launched products in multiple therapeutic areas. Scotty leverages his deep knowledge in payer, specialty pharmacy, biotech, pharmaceutical products, and channel management to maximize profitable access.

Joe Medel

Senior Vice President, Strategy

Joe has more than 25 years of marketing and consulting experience for companies such as AbbVie, bioStrategies Group, Capgemini, and IQVIA, where he led practices in digital transformation and launch excellence. Joe brings a groundbreaking approach to product launches, using innovative go-to-market omnichannel strategies. Despite starting his career launching blockbuster products in oncology, cardiovascular disease, and GI for Abbott, in recent years, he has focused primarily on rare diseases. Most recently, Joe was VP of Marketing for precision medicine pioneer, QIAGEN.

Anna Schultz

Associate Consultant

Anna crafted her detail-oriented, client-centric approach in product manager roles at Neos Therapeutics and Parsons Medical Communications. At Neos, she was responsible for a portfolio of ADHD products, including managing consumer marketing and coordinating the promotional review committee. At Parsons, she consulted for key clients in ophthalmology and optometry focusing on HCP education.